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Issue Nº 01 · The Free Audit Today's reading · 60 seconds
A diagnostic from Topline Studio

What's your website really costing you?

Paste a URL and we'll run an instant health check across 50+ factors customers and Google actually care about. No signup, no sales call, no fluff.

50+ technical checks Mobile-first analysis Real Lighthouse data
The Tool Free · No signup

Hand us your URL and we'll do the rest.

Takes 30–60 seconds · No signup needed

Reading your site…

This usually takes 30 to 60 seconds

Fetching your homepage
Running Lighthouse performance check
Looking at your SEO basics
Checking mobile accessibility
Scanning for missing conversion essentials
Compiling your report
The fine print

What we check

Page speedMobile responsiveHTTPS Meta tagsSEO basicsClick-to-call Google Maps linkStructured dataImage optimisation AccessibilityOpen GraphLargest Contentful Paint Layout shiftModern image formatsTap targets Crawlable linksRender-blocking JSTitle & description

What the free website audit checks

Paste your web address and the tool does two things at once. It asks Google's Lighthouse test (through the free PageSpeed Insights service) to load your page as a mobile phone would, and it reads your page's HTML for the basics a local business site needs. Both feed into one overall score and a list of issues, ranked high, medium or low.

From Google Lighthouse (mobile)

My own checks for local businesses

How the score works

The overall score is 60% the average of Google's four Lighthouse scores and 40% my local-business checks. Those checks start at 100 and lose 10 points for each high-priority problem, 5 for a medium one and 2 for a low one.

A sample report

Illustrative example · not a real business

example-plumbing.co.uk — overall score 58 / 100

Performance41
Accessibility78
Best practices83
SEO75

Top issues

  1. High: no tap-to-call link. On a phone, customers have to copy your number by hand.
  2. High: the largest image takes too long to appear on a mobile connection.
  3. Medium: missing meta description, so Google writes its own snippet.
  4. Medium: no structured data, so Google can't easily tell it is a local business.
  5. Low: no Google Maps link for directions.

Each issue in a real report comes with a short plain-English explanation of why it matters. You can then email yourself a copy, if you want one.

Free audit FAQ

Is it really free?

Yes. There is no signup and no card. You see the full report on screen. If you want a copy by email you can ask for one, but you don't have to.

Where do the scores come from?

The four category scores (performance, accessibility, best practices and SEO) come from Google's own Lighthouse test, run through the free PageSpeed Insights service using a simulated mobile phone. The extra checks are my own, run on your homepage's HTML.

Why is my score different each time?

Lighthouse simulates a mid-range phone on a slowed-down connection, and the result moves a few points from run to run with server load and network conditions. Look at the issues list rather than chasing a single number. Results are cached for an hour, so re-running straight away shows the same report.

Does it check every page?

No. It checks the single page you paste in, usually your homepage. That is the page most visitors and Google see first, and its problems are usually shared by the rest of the site.

Do you keep my data?

Each audit is recorded (the address checked, the scores, the top issues and basic technical details of the request) so I can see how the tool is used. Your email is only stored if you ask for the report to be emailed. See the privacy notice.

Will you fix the problems for me?

Only if you ask. Many of the issues are quick fixes your current developer can do. If you'd rather I did it, or you want a new site, you can get a quote or ring 07726 480789.