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BESPOKE BUILDS For businesses that need more than a brochure

Websites with working parts.

Payments, bookings, AI assistants and dashboards, built into a fast, well-made website that your team can actually run. For businesses whose website needs to do a job, not just describe one.

In shortBespoke

Typically £8k–£25k, over 6–10 weeks, starting with a paid Digital Roadmap.

  • Digital Roadmap: £950, credited against the build
  • A written plan and a fixed quote before any build starts
  • Tested, documented and handed over properly
  • You own the code, the domain and the data
What "working parts" means

The site is the front. The parts behind it do the work.

i.

Payments

Deposits, gift vouchers, bookings with payment, simple shops. Card payments through Stripe, so card details never touch your site, with the confirmation emails and records handled automatically.

ii.

Bookings & enquiries

Forms that ask the questions your team needs, route to the right person, and land in a format someone can act on straight away.

iii.

AI assistants

A chat assistant that answers from your own product or service information, for example helping shoppers find the right product, and takes contact details when someone wants a person.

iv.

Dashboards & staff screens

Private, phone-friendly screens for your team: check a voucher, see enquiries, see visitor numbers, without logging in to five different services.

Already built

Real parts, not promises.

Two examples of the kind of work this page is about, both built by me.

Gift vouchers and staff screens — MSM Driving Academy

A Warrington driving school's new website (live since 8 September 2026) sells gift vouchers paid by card through Stripe. Each purchase creates a unique code and emails it automatically. The instructor has two private screens on his phone: one to check and redeem a voucher code, one showing how many people visit the site, counted without cookies. See the live site →

An AI shopping concierge — a Shopify brand

A chat assistant built for a Shopify store. It searches the brand's own catalogue, answers size-and-fit and policy questions from the brand's size chart and FAQs, and takes a shopper's contact details when they want a person, with a dashboard showing what people ask. (The client isn't named here.)

How it works

Four stages, each with something you can hold.

1.

Digital Roadmap

Workshops with you and your team, a review of your current site, systems and data, then a written plan: what to build, what to buy instead, what it connects to, the risks, a timeline and a fixed quote. Yours to keep whoever builds it.

2.

Design & build

Designs for the key pages first, then the build in stages you can click through on a private preview link, with a short check-in every week.

3.

Testing

Automated tests on the working parts (payments, forms, permissions), checks on real phones, speed and accessibility checks, and a rehearsal of the launch before the real one.

4.

Launch, handover & support

Redirects from your old site, a launch day plan, written documentation and a walkthrough for your team. Then a support plan agreed in the Roadmap, or a clean handover if you'd rather run it yourselves.

Prices

Clear numbers before you commit.

Every bespoke build is quoted individually after the Roadmap. These are honest typical ranges, not a menu.

Digital Roadmap

Discovery, written plan and fixed quote. Credited in full against the build.

£950one-off

Bespoke build

A website with working parts, usually 6–10 weeks from the Roadmap.

£8k–£25ktypical

Standard sites

Don't need working parts? Fixed-price packages from £1,250.

£1,250+fixed
See the packages →
Bespoke FAQ

Questions worth asking first.

Why a paid Roadmap first?

Because a project with working parts can only be priced honestly once the moving parts are understood. The Roadmap produces a written plan and a fixed quote you can take anywhere. If you go ahead with me, the full £950 comes off the build.

What if I only need a normal website?

Then you don't need this page. The Starter, Growth and Pro packages (£1,250 to £4,000, fixed) cover most small business sites, and they are on the home page.

Who owns the code and the data?

You do. The code, the domain and the data are yours, and the handover includes the credentials and documentation to move it elsewhere if you ever want to.

Who actually does the work?

I do: Ben Edwards, based in Liverpool. You talk to the person writing the code. If a project needs a specialist (photography, copywriting, a particular integration), I'll say so in the Roadmap and name the cost up front.

Do you work outside Liverpool?

Yes. Most of the work happens on calls and shared documents, and I can meet in person across Merseyside, Cheshire and Lancashire.

Start with a conversation

Tell me what your website needs to do.

A short call to see whether a Roadmap makes sense. If it doesn't, I'll say so.