No agency theatre. No twelve-meeting kickoff. Just a clear path from "I need a website" to a finished site you own — and a money-back promise if the first draft doesn't land on Day 7.
Most "agency processes" are deliberately fuzzy so you can't tell if you're getting value. Mine is the opposite: every step has a clear input, a clear output, and a clear time cost.
Tell me about your business — what you sell, who buys, what's broken about your current site (or what you haven't built yet). I'll tell you honestly if I'm the right fit. If I'm not, I'll point you at someone who is.
You get a one-page proposal with three options and a clear, fixed price. No "depending on scope." Pick one, sign by e-signature, pay the 50% deposit. Done.
One quick questionnaire from you (15 min). Then I go quiet for a week and build. First draft lands in your inbox by Day 7 — or the deposit is refunded, no questions.
You send feedback in writing or on a Loom video — whatever's faster. I turn each round around in 24 hours. Most clients use just one; a second is included if you want it.
Final 50% payment. I hand over the domain, the source files, and all hosting access. You own everything — no platform lock-in, no monthly hostage fee. Optional Care plan if you want me on call.
Add it all up: 15 min discovery + 10 min signing + 15 min questionnaire + ~20 min per revision round. Most clients spend less than an hour on the whole thing — and end up with a site that runs for years.
The Day-7 promise. If your first draft isn't in your inbox by Day 7, the deposit comes back — no tickets, no escalation, no awkward emails. I've never had to refund one, and I don't plan to start.
No upsells once you're in. Everything below comes standard with every Topline build — Starter, Growth, or Pro.
No themes, no templates, no Wix. Every site is unique to you.
Built for the phone first, then scaled up to desktop. Where 80% of customers actually look.
Built to rank for "[your service] near me" from day one.
Claimed, verified, optimised — and pointed at your new site.
I write the first draft from your questionnaire. You tweak. You don't start from a blank page.
You own it. Cheap, fast, simple. No platform lock-in.
So you can see what's working and what isn't, from day one.
Files, domain, hosting access — yours, forever. Walk away anytime.
Most business owners assume "getting a website" means weeks of meetings, drafts, and learning new software. With me, it doesn't.
You answer a 15-minute questionnaire. I turn your answers into proper website copy. You edit a few sentences if you want — done.
Use what you've got. I fill the gaps with stock photography you'd never spot was stock — or recommend a local photographer for a one-morning shoot.
Want to change something post-launch? Email me. With the Care plan it's same-day. Without, it's a small per-edit fee. No page builders.
Discovery call, then async until launch. No "weekly check-ins." No "stakeholder review." Just a draft on Day 7 and a live site on Day 14.
Fixed days. Fixed checkpoints. No "we'll be in touch."
The 14-day clock starts when you return the questionnaire, not when you sign. So if you need a week to think, that's fine — the timeline shifts with you. I just need a clear "go" signal to start the build.
Honestly? Almost nobody does. Most clients use one round and we ship. If you do want a third, it's a small extra fee (most are 30–60 min of work). I'd rather charge for it than rush something you're not happy with.
For most projects, yes — I've shipped sites in 7 days flat when the client moves quickly on revisions. There's no rush fee. The 14-day window is the outside limit, not the target.
Life happens. The clock pauses when I'm waiting on you. I'll send one nudge at the 5-day mark. After 30 days of total silence I pause the project; you can restart anytime within a year at no extra cost.
It's me — Ben — designing and building every site personally. No offshoring, no junior handoffs, no "account managers." That's why I cap intake at 3 projects a month. You get one designer, start to finish.
Tell me about your project. I'll come back within a day with a proposal — and an honest answer about whether I'm the right fit.