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← Topline Studio  /  For restaurants & cafés
BUILT FOR HOSPITALITY Issue Nº 04 · The Hospitality Edition

Websites for cafés & restaurants — built to fill tables, not just look nice.

If your menu is a PDF, your hours are wrong on Google, and your "book a table" button is buried — you're losing 30% of the customers your food actually deserves. Let's fix that. First draft in 7 days.

Real menus, no PDFs Table booking integration 7-day first draft
Case Study Nº 03 Fern & Flame
fernandflame.example

A real example we built — view live

Why cafés lose customers online

Three things sending hungry customers somewhere else.

Most café websites haven't been updated since they opened. They're costing you walk-ins, bookings, and Instagram-driven discovery every single week.

i.

Your menu is a PDF

PDFs don't open well on phones, can't be updated easily, and are invisible to Google. Customers want to see your hero plate — not download a 12-page document with last year's prices.

PDFs lose 40% of mobile menu views
ii.

Your hours are wrong on Google

You changed your Sunday hours six months ago. Google still says "closed at 2pm." Half a dozen people drove over yesterday for nothing — and they're not coming back.

23% of "lost customers" are wrong-hour visits
iii.

No way to book a table

If someone wants to book Saturday at 7pm, they need to call. If they have to call, half won't. The half that does call gets voicemail. That's lost revenue every Friday night.

68% of bookings happen out of hours
What we build for hospitality

The site your food actually deserves.

Every element built around the way people decide where to eat: hungry, on their phone, deciding in under 30 seconds.

A real, editable menu

Beautiful, structured menus you can update in 30 seconds when prices change or specials run out. Indexable by Google so your dishes show up in searches.

Booking system that actually works

Integration with OpenTable, Resy, SevenRooms, or a simple built-in flow — whichever fits your service style and party-size limits.

OpenTableResySevenRoomsTockResDiary

Photography that makes people hungry

We'll use your existing photos beautifully — or recommend a local Liverpool food photographer (a £400 morning that pays back tenfold). Hero plate above the fold, always.

Hours + map, always correct

Your hours sync from one place to your site, Google Business Profile, and structured data. Change them once, they update everywhere — including the "Open now" badge in Google.

Delivery + order-ahead links

UberEats, Deliveroo, your own Square or Toast ordering — direct links front and centre. Don't make hungry customers hunt for them.

UberEatsDeliverooJust EatSquareToast

Instagram integration

Your latest Insta posts pull through automatically as a "what we're cooking this week" strip. Free, always-fresh content that gives the algorithm something to chew on.

Café & restaurant FAQ

The questions hospitality owners actually ask.

How often will we need to update the site ourselves?

Daily for specials boards, weekly for the main menu, occasionally for hours and events. We build everything in a simple editor — change a price in 10 seconds, swap a hero photo in a minute. The optional Care plan covers anything trickier.

What about Instagram and Google reviews?

Built in. Latest Insta posts on the homepage, fresh Google reviews on the homepage. Both update automatically. We also set up the post-visit review-ask flow so you collect more reviews than the place down the road.

Does Topline help with our Google Business Profile too?

Included with every package. We claim it, verify it, optimise it, sync your hours, photos, menu, and services. For most cafés we work with, GBP fixes alone bring in more walk-ins than the new site does.

We have an existing booking / POS system — does it integrate?

Almost certainly yes. We've worked with OpenTable, Resy, SevenRooms, Tock, Square Online, Toast, Squarespace Scheduling, ResDiary, and more. Tell me what you use and I'll demo the integration on the discovery call.

What if we run a pop-up, food truck, or multi-location?

Same playbook with different emphasis. Pop-ups need a strong "where we are this week" + Insta integration. Food trucks need a real-time location map. Multi-location needs proper location pages with separate hours, menus, and GBPs. We've done all three.

Three packages

Pick what fits — fixed price, no surprises.

Half on signing, half on launch. You own everything. Full breakdown on the home page.

Starter

New cafés & food trucks needing menu + hours online.

£600one-off
See what's included →

Growth

Restaurants ready for proper booking + reviews integration.

£1,500one-off
See what's included →

Pro

Multi-location, events, or online ordering at full tilt.

£3,000one-off
See what's included →

First three Liverpool clients get half price in exchange for an honest testimonial. Claim a slot →

Ready when you are

Hungry for more tables?

Free 15-minute call. No pitch, no pressure. If I'm not the right fit, I'll tell you on the call and point you at someone who is.