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BUILT FOR CLINICS Issue Nº 03 · The Clinic Edition

Websites for clinics — built to fill your appointment book.

If a new patient can't book online in under 30 seconds, they're booking with the clinic down the road. We make it 15. First draft in 7 days, money back if you don't see clear value.

Online booking integration Live Google reviews GDPR-friendly forms
Case Study Nº 02 Brightsmile Dental
brightsmile.example

A real example we built — view live

Why clinics lose patients online

Three reasons new patients pick the clinic across town instead.

A new patient's decision is mostly made before they ever pick up the phone. Your site is your first impression — and it's probably costing you.

i.

No online booking

Modern patients want to book at 9pm without calling. If your site says "call to book," you've lost the patient who would have booked at midnight to the clinic with an online form.

42% of healthcare bookings happen out of hours
ii.

Reviews hidden or missing

91% of patients read reviews before booking. If your homepage doesn't show real Google reviews above the fold, you're forcing them to leave your site to find them — and they don't come back.

91% read reviews before booking healthcare
iii.

Pricing & insurance unclear

"Do you take my insurance? How much will this cost?" If the answer isn't on the homepage, most new patients won't call to find out. They'll just pick the clinic that already told them.

76% rule out a clinic over unclear pricing
What we build for clinics

A website built around the patient journey.

Every section answers a question a real prospective patient asks — in the order they ask them. That's how you convert anxious browsers into booked appointments.

Online booking, properly integrated

Real availability, not "we'll get back to you." We integrate with whatever practice-management software you already use — or set you up with one that fits.

ClinikoJaneDentallyNexHealthCalendly

Google reviews on the homepage

Live reviews pulled directly from your Google Business Profile. New ones appear automatically. Plus an automated text-after-visit flow that turns happy patients into more reviews.

Pricing & insurance, transparent

"From £X" pricing on every service, with an insurance grid showing which providers you accept. The clinics that hide pricing are the ones losing to the ones that don't.

"Meet your provider" pages

Each clinician gets a real bio, photo, and approach. Anxious patients overwhelmingly book providers they feel they already "know." We make that happen.

New-patient guide front and centre

"What happens at your first visit" in four clear steps. First-timers are anxious — the clinics that reduce that anxiety win their loyalty.

Local SEO + MedicalBusiness schema

Condition pages, service pages, and local SEO that ranks. We've helped clinics double new-patient bookings without spending a penny on Google Ads.

Clinic FAQ

What clinic owners ask before they sign.

What about GDPR & patient data?

Anything we build that touches patient data uses GDPR-compliant infrastructure. For most clinics, we integrate with your existing practice-management software so patient data never touches your website at all. That's the safest approach — and the simplest.

Will it work with our existing booking system?

Almost certainly yes. We've integrated with Cliniko, Jane, NexHealth, Dentally, Mindbody, SimplePractice, Practice Better, Calendly and a dozen others. If you tell me what you use, I'll show you a quick demo on the discovery call.

How do we handle new-patient intake forms?

Most practice-management tools have intake forms built in. We link from your site to their secure intake flow. If yours doesn't, we set up GDPR-compliant forms via a service like Jotform Healthcare and link from the booking confirmation.

Can we update content ourselves?

Yes — we build on a simple CMS where you can edit text, swap photos, add team members, and update hours without calling. For bigger changes, the optional Care plan includes an hour per month — most clients save those up for quarterly updates.

Do you work with solo practitioners too?

Yes. Solo dentists, beauty therapists, physios, vets — same playbook, same packages. The site we'd build is more focused on your personal brand if you're solo, more on the practice if you're multi-provider.

Three packages

Pick what fits — fixed price, no surprises.

Half on signing, half on launch. You own everything. Full breakdown on the home page.

Starter

Single-provider clinics needing a credible online presence.

£600one-off
See what's included →

Growth

Multi-service clinics ready to fill the diary online.

£1,500one-off
See what's included →

Pro

Multi-provider practices scaling new-patient flow.

£3,000one-off
See what's included →

First three Liverpool clients get half price in exchange for an honest testimonial. Claim a slot →

Ready when you are

A fuller appointment book starts here.

Free 15-minute call. No pitch, no pressure. If I'm not the right fit, I'll tell you on the call and point you at someone who is.