When someone Googles "emergency plumber Liverpool" at midnight, do they find you? If not, that's a £200 callout going to the competitor down the road. First draft in 7 days. Half on signing, half on launch.
Most plumbers' websites are doing the bare minimum to exist. Here's what's costing you jobs every single week.
When someone Googles "plumber Liverpool", the top three Google Maps results take most of the clicks. If you're not one of them, you're invisible to the buyers ready to call right now.
Check: are you in the top 3 on Maps?Emergencies happen on phones. If your number isn't a giant click-to-call button at the top of your homepage, the customer's calling someone else by the time they find it.
Check: does your number tap to call?Gas Safe? Insured? 24/7? How long established? If a customer can't see those things in five seconds, they'll scroll — until they find a competitor who shows them.
Check: does it load fast on 4G?Built for the way customers actually find a plumber — phone in hand, problem urgent, looking for someone they can trust to pick up.
Your phone number is the first thing a customer sees, and one tap reaches you — even mid-scroll. Sticky on mobile so it never disappears.
One page per town you serve — Liverpool, Wirral, St Helens, Crosby — each ranking for "plumber + town." Cheaper and faster than running Google ads to the same searches.
Part of the SEO start-up package — £250 one-off on Starter or Growth, included in Pro. We claim, verify, and optimise your GBP so you actually appear in the map pack — not buried on page two.
Gas Safe, insured, response time, years in business — front and centre. Plus a clear "what to expect when you call" section that handles the anxious first-time caller.
Auto-text customers a Google review link after their job. A steady flow of genuine reviews is one of the things that moves you up the map pack.
Most of your traffic will be on a phone. We design for that first, then make it look great on desktop. Most of our competition does the opposite.
Yes — and here's why. Facebook is for people who already know you. Google is where customers find you for the first time. Without a real website, you don't appear in Google searches, you don't get the trust signals, and you can't capture leads when Facebook is down. Your Facebook page is fine — it complements a website, it doesn't replace one.
Top-3 ranking depends on three things: your Google Business Profile, your reviews, and your site's local SEO. Add the SEO start-up package (£250, included in Pro) and we handle all three. Most clients see significant ranking improvements in 60–90 days. We won't promise #1 in 30 days — anyone who does is lying.
If you want them to, yes. Most plumbers prefer call-first because emergencies need a conversation, not a form. But we can add a "request a callout" form, online quote estimator, or upfront deposit collection — whatever works for the way you run jobs.
That's not our wheelhouse — but we'll point you at a local Liverpool print shop and make sure your branding (colours, logo, fonts) is consistent across everything. Show up the same way online and offline.
Yes. Same playbook applies to any trade where someone Googles "[service] near me" — electricians, HVAC, locksmiths, builders, landscapers. The site we'd build for you would be different in copy and details, but the strategy is the same.
Half on signing, half on launch. Add the SEO start-up package for £250 — included in Pro. You own everything. Full breakdown on the home page.
For brand-new trade businesses who need to exist online — fast.
Same fixed prices for everyone, no discounts for reviews. Get a quote →
Three fields and Ben gets back to you personally. Rather talk? Call or text 07726 480789.
Free 15-minute call. No pitch, no pressure. If I'm not the right fit, I'll tell you on the call and point you at someone who is.